Accelerate Growth Through Strategic Partnerships
Channel Cohort provides fractional Chief Alliance Officer (CAO) leadership—helping AI-native and cloud-first companies build, manage, and scale high-value ecosystems across hyperscalers, ISVs, and strategic partners.
1
Strategic Partner Program Development: We design and implement partner programs that align with your business goals—built to scale alliances across hyperscalers, ISVs, and strategic ecosystems.
2
Partner with Global Tech: We help clients engage and grow partnerships across leading platforms—including Microsoft, AWS, Google, Salesforce, and beyond—activating co-sell motions, managing partner programs, and driving strategic collaboration.
3
Partner Recruitment and Onboarding: Identifying and recruiting strategic partners that align
with our clients' goals and target markets is a crucial aspect of our services. We employ our
industry knowledge and network to assist digital health companies in finding suitable partners.
4
Partner Enablement & Support: We support clients and their partners across the full lifecycle—driving engagement, alignment, and sustained momentum through every stage of the relationship. Your success is our success!!
5
Performance Tracking and Reporting: Monitoring and measuring the success of strategic partner programs is vital for driving continuous improvement and growth.
With our extensive experience and proven framework for success, we offer tailored solutions to
help our clients maximize the benefits of strategic partnerships.
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From Lloyd:
”
At Channel Cohort, we recognize the immense value of strategic alliances and partnerships in enabling technology companies to drive revenue, foster growth, and strengthen their brand.
We work alongside you!! Our focus lies in working directly with you to establish and expand your strategic alliances. We bring a robust framework for building a strategic alliance program through an effective partner go-to-market (GTM) strategy and a cohesive co-selling program.
Our goal: Help you drive revenue, generate leads, track meaningful metrics, and amplify your brand through ecosystem influence.
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Feedback
With our extensive experience in launching solutions and overseeing channel and partner sales for industry leaders like Amazon AWS, Google, and Microsoft, we boast a proven track record of success.
”
Lloyd has been a great partner and mentor over the past couple of years that I’ve got to
work with him. I have seen a much stronger partnership between companies and leadership
displayed to his direct company that has led to insightful innovation in
healthcare.
I couldn’t give a high enough recommendation for someone of Lloyd’s
character and leadership in strategy.
Jim Caldwell
Technology Strategist, Microsoft
”
Lloyd is an expert at navigating complexity and bringing new products to market. As our lead for our tech partnerships, Lloyd helped Change Healthcare and our cloud partners create and execute joint go to market plans. I am regularly asked how to work more effectively with cloud partners and my answer is hire Lloyd!
Serrah Linares
SVP Partnerships at Optum | Nashville Health Care Council Fellow |
Forbes Council | Top 25 HealthTech Thought Leader
”
When it comes to partnering with big tech, there is not better man to lead that effort than Lloyd! I was thrilled when I was able to get him onto our team and so glad I did. Our business and joint product efforts grew significantly with Lloyd's leadership. He understands how to navigate and build win-win partnerships with a collaborative and driven approach to making things happen. Highly recommend!
Cindy Frank
Head of Partnerships, Business Strategy, and Growth, Change Healthcare
Accelerate your Partnerships
Get in touch
To learn more about how we can help you establish and expand a successful strategic partner program, please reach out to us at info@ChannelCohort.com.
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